Inventions of Nikola Tesla Essay - 1374 Words

Most people when asked who influenced modern electricity think Thomas Edison. However, the real mind behind modern electricity was Nikola Tesla. Nikola Tesla is most commonly known as the inventor of the AC current, or the electricity that is found when you plug something into a wall socket. Undoubtedly, he was a revolutionary thinker during the 1870s. He opposed the old and imagined the new, battling with Edison in â€Å"The Current Wars† and filing for hundreds of patents. Nikola Tesla was a man of many inventions inventing a practical use for AC current, imagining and establishing revolutionary technologies, and furthering the scientific applications of radio. Nikola Tesla, despite his many contributions, is still unrecognized in history.†¦show more content†¦After this achievement, Nikola set out to make devices that used AC, his most important being the transformer. A transformer is something that converts a high voltage current to a lower voltage or the other wa y around. The Tesla Coil, provided this service quickly and efficiently amplifying low voltages into very high ones through magnetic fields (75). Most of everything we use today requires a low safe voltage to be increased. His second claim to fame is the hydroelectric generator he built in Niagara Falls in 1895, successfully powering the nearby town of Buffalo (93). He had an obsession with Niagara Falls at 12 calling it â€Å"a terrible waste of water† (23). His successful building of the dam led to Nikola becoming a famous inventor. Later, in his laboratory in Wardenclyffe, Nikola Tesla was able to create lightning to give a final view at the potential for wirelessly transferred messages (118). This was one of the last major things he ever did before being shunned by the government due to World War I (125). Nikola Tesla was also famous for revolutionary, or grandiose (in the public opinion) ideas. Some of his ideas were capitalized by others, one of the biggest being the radio. â€Å"Guglielmo Marconi is often recognized as the father of the radio,Show MoreRelatedThe Wizard of Menlo Park and the Master of Lighting Essay1183 Words   |  5 Pagesand Nikola Tesla were two of the most influential minds of the 1800s. Edison, the Wizard of Menlo Park, worked hard his whole life to achieve great feats in science. Tesla, the Master of Lightning, had a brilliant mind and contributed to an electronic growth that changed American history. Thomas Edison is such a familiar name, but Tesla on the other hand is more obscure. Edison is widely known by the American public, but his intellectual equal and adversary is often forgotten. Edison and Tesla wereRead MoreNikola Tesla Giant Of Electricity1510 Words   |  7 Pagesdreams. Nikola Tesla Giant of Electricity is a book about an inventor, mathemati cian, engineer, physicist, and most importantly a discoverer! 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Tesla was born in the Croatian Military Frontier, currently known as Croatia, on JulyRead MoreEdison And Nikola Tesl Their Lives, Inventions, And Impact1620 Words   |  7 PagesJoshua Joseph Mrs. Burrow English 300 11/3/2017 Thomas Edison and Nikola Tesla: Their lives, inventions, and impact In the mid 1800’s two important people were born; those people were Thomas Edison and Nikola Tesla. The reason these people are important is because those two men would help shape a new age of advancements in technology with their work. Mankind would be changed forever with the work of these men. Electricity is an essential part for everyone in America and for most people aroundRead MoreWhich Modern Thinker, Individual, or Leader Has the Greatest Chance of Having a Long-tern Influence?1627 Words   |  7 Pagesprovide an influence on the world. In order for a person to be capable of providing a lasting influence upon the world, he or she must provide an influence of intellectuality, by which it is meant that his influence is to the fields of research, invention, or scholarship, not an influence in the realm of the public, as influences upon the public may be the product of manipulation. However, leaders who have created influence on the public through the use of their minds m ay create a lasting influenceRead MoreTesla s Invention Of The Second Industrial Revolution1677 Words   |  7 Pages Nikola Tesla, an important inventor and contributor to America, once said, â€Å"I don t care that they stole my idea . . I care that they don t have any of their own.† Tesla spent his whole life having ideas stolen away from him by other inventors, but he ignored this and continued to work on his own. He was such an important contributor to American inventions that many people today call his inventions the majority of the Second Industrial Revolution. His inventions were used not only around the timeRead MoreHistorys Forgotten Genius Essay1130 Words   |  5 Pagestechnology. The War of Currents was a battle between the famous inventor Thomas Edison, and the mysterious genius Nikola Tesla. Tesla and Edison engaged in an epic competition to create the most efficient, cheap, usable form of electricity. Everyone knows who Thomas Edison was, but not many people know of Nikola Tesla. Tesla was an unappreciated mastermind who changed the world with his inventions, performed many s trange experiments, and practically invented usable electricity. Tesla’s career as anRead MoreNikola Tesla Essay1096 Words   |  5 PagesNikola Tesla I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success... such emotions make a man forget food, sleep, friends, love, everything. Nikola Tesla Few people know his name today, and even those who do the words Nikola Tesla are likely to come up with the image of a crackpot rather than an authentic scientist. Nikola Tesla was possibly the greatest inventor the worldRead More Nikola Tesla Essay1059 Words   |  5 Pages Nikola Tesla Few people recognize his name today, and even among those who do, the words Nikola Tesla are likly to summon up the image of a crackpot rather than an authentic scientist. Nikola Tesla was possibly the greatest inventor the world has ever known. He was, without doubt, a genius who is not only credited with many devices we use today, but is also credited with astonishing, sometimes world-transforming, devices that are even simply amazing by todays scientific standards. Tesla was born

Defining Beauty Through Lucy Grealy’s Autobiography of a Face Free Essays

The Oxford Dictionary defines beauty as â€Å"a combination of qualities, such as shape, color, or form , that pleases the aesthetic senses, especially the sight† (â€Å"beauty†). In â€Å"Autobiography of a Face,† Lucy Grealy expands this definition by exploring her own interpretation of beauty throughout the various stages of her life. As she examines life before her diagnosis, she mentions little about beauty as a factor in her development. We will write a custom essay sample on Defining Beauty Through Lucy Grealy’s Autobiography of a Face or any similar topic only for you Order Now She was a â€Å"tomboy par excellence†, more concerned with play than lusting after David Cassidy (15). While Grealy is subjected to extensive surgeries and chemotherapy she continues to be unconcerned with appearances, though she was â€Å"still keeping myself ignorant of the details of my appearance, of the specific logic of it †(104). She was aware of her looks from the taunts and teases of classmates, but remained intentionally unable to judge herself with the harsh eyes of post-pubescence. It wasn’t until Grealy experienced her first Halloween that she realized just what an impact her association of beauty had on her. Under the concealment of her Eskimo costume, she realized â€Å"just how meek I’d become, how self-conscious I was about my face until now that it was obscured (120). † As time goes on, other people seem to compensate for Grealy’s lack of concern with her odd appearance. Her mother purchases turtlenecks in an effort to alleviate attention from the scar. As puberty reached her peers, she accepted that she â€Å"would never have a boyfriend, that no one would ever be interested in me in that way (159). Grealy accepted ideal of beauty, throughout her adolescence, concerns only the opposite of what appearance she could hope to achieve. This is a feeling that can be echoed through the hallways of every high school across America, but strikes particular chord in Grealy’s psyche. It is not until reaching college that she feels fully comfortable in her outward appearance. Sarah Lawrence was a campus where the students were wrapped up in asserting their own indivi duality and bizarre aesthetic, and Grealy thrived in this environment. Grealy’s personal definition of beauty cemented itself in individuality, as she grew unconcerned with the frivolous nature of the physical aspect of it. She concludes this beautifully by writing that society â€Å"tells us again and again that we can most be ourselves by acting and looking like someone else, only to leave our original faces behind to turn into ghosts that will inevitably resent and haunt us. (222)† Word count: 414 Works Cited: Grealy, Lucy. Autobiography of a Face. New York: Perennial, 2003. Print. â€Å"Beauty. † Def. 1. Oxford Dictionary. 2012. Web. How to cite Defining Beauty Through Lucy Grealy’s Autobiography of a Face, Essay examples

Manage and evaluate marketing process

Question: Prepare a report on Manage and evaluate marketing process? Answer: Identification and Implementation of Marketing Performance: Marketing process in respect to Apple Corporation indicates that the company has adapted significant level of marketing initiatives in promoting its iPhone 6. The campaign was aimed at improving the knowledge and awareness within customers with respect to iPhone 6 as launched by the company. The commercial as made by Apple in promoting iPhone 6 starring Jimmy Fallon, host of the Tonight Show along with singer and musician Justin Timber is aimed at promoting iPhone 6. The marketing performance of Apple has been quite significant as such campaign has increases the sales for the company with regard to its iPhone. The campaign is termed as Bigger and Bigger and this campaign has resulted into enhanced level of marketing by Apple with regard to its iPhone (Merlyn, 2014). Although the campaign has been efficient from the point of view of marketing of iPhone 6 across few of the markets, yet in respect to Australia, there is a need for efficient marketing strategy in promoting iPhone 6. The important aspects related to marketing strategy are discussed as follows: Initially, the company is required to select the target market which has been the premium class customers for iPhone 6. The marketing efforts are aimed at targeting only these premium class customers for which the marketing mix strategy include providing premium quality products at premium prices across all the major locations in Australia. In ensuring that the product is marketed efficiently, the efforts of all the employees in the marketing department should be utilised. The employees in the marketing department are responsible for devising strategies aimed at promoting iPhone 6 in Australian markets. In ensuring that combined efforts from employees are achieved, they would be provided with training regarding the ways in which people can be attracted towards the campaign. Their management would be performed by mentors appointed especially for marketing iPhone 6 in Australia. Marketing Metric Reflected in Marketing Mix: The marketing metric as reflected in the marketing mix is indicated below: Marketing Metric Category Metric People There should be at least 1000 visitors in the first day of campaign for iPhone 6 Action There should be around 5 minutes that should be spent by each customer. Brand Impact The impact of brand should be positive with premium class customers subscribing to iPhone 6 Revenues There should be rise in the sales by 10% on weekly basis from such campaign (Farris, Bendle, Pfeifer and Reibstein, 2010). Communication Strategy: The attainment of success in respect to marketing of iPhone 6 can be ensured by way of efficient communication strategy. The communication strategy that will be followed is indicated below: Initially all the members related to the marketing process would be invited to a common meeting place within the company whereby they would be provided with detailed description of marketing campaign. Secondly, they would be allocated with responsibilities for their roles in the organisation. Thirdly, they would be monitored as to whether they are performing their roles efficiently (Jones, 2008). Finally, the employees would be provided feedback to ensure improvement in their roles. This section of analysis is now focused towards evaluating the effectiveness of the marketing performance, and also aims at identifying the areas which could be strategically improved. The analysis of different aspects is carried out as follows: Analysis of Marketing Outcomes: The marketing outcomes of the marketing campaign as considered has been highly effective, as there has been increase in the consumer awareness for iPhone 6 being achieved and this has resulted into increased sales for it in the target market of Australia (Maarek, 2011).Review of Strategic Objectives: The strategic objectives have been to achieve higher level of growth and development in respect to the sales of iPhone 6, and the performance of marketing campaign has contributed in a positive manner towards the accomplishment of strategic objectives. Reviewing Marketing Metrics- The marketing metrics as developed have been quite effectively accomplished from the marketing campaign as undertaken. As for instance, the performance of marketing campaign has not only resulted into an increase in the traffic of public, but it also shoots up the sale of iPhone 6 to a greater level. The positive image of Apple brand has been significant from the point of view of attracting people towards the campaign.Success and Performance Gaps: The entire analysis of the campaign as selected has resulted into the identification that there has been higher level of success being achieved in terms of higher profitability performance from increasing customers subscribing its products. However, the gap as noted is mainly in terms of higher overall awareness within majority of the customers about iPhone 6 (Gospe, 2008).Analysis of Performance over Target: The analysis of the performance of selected market campaign indicates that it has performed well in term s of creating awareness within the targeted people. The performance of marketing campaign is effective as compared to anticipated. Analysis of Changes in Market Phenomena: As a result of marketing campaign as carried out, there have been certain major changes being evident in respect to market phenomena. As for instance, the increasing awareness has created opportunities for higher sales and revenue for the products by the company The potential strategic improvements that have been possible are mainly in respect to increasing customer involvement with respect to the marketing campaigning process. The employees are required to involve themselves and encourage more and more interaction with the customers so that there can be higher level of awareness that could be created and positive level of subscription for iPhone 6 could be achieved from the customers. When undertaking marketing audit, the important factors that should be considered are the coverage of target audience, effectiveness of the content used for marketing, appropriateness of message and also the mode considered for marketing of products and services.The positioning statement for cold powder washing powder can be Cold Powder is an efficient way of cleaning the dirty clothes, best powder to wash the clothes, or it can be in the form of cheapest form of washing power in washing dirty clothes.Marketing objectives come from the strategic marketing goals that the organisation seeks to achieve. The objectives are devised from the marketing goals that have been planned by the managers at senior level for accomplishment from the organisation. The re-word phrase of the marketing objective is indicated below: To achieve significant level of improvement over the sales of the company and thereby aims at doubling the net profit from operations. The re-phrase of the marketing objective is indicated as follows: To achieve higher level of awareness of our brands within people. There are four stages to product lifecycle and each such stage indicates about different situations through which a product passes. The third stage in particular is mainly the maturity stage and this stage indicates that the products and services as offered by the company have reached the maximum level and there is no scope for further development. The maximum sales for the product have been reached and it is likely to witness a decline over its sales. This suggests that maturity stage conveys meaning that the performance of the product is about to decline.In boosting sales during the third stage of the product life cycle, the strategy that could be applied is mainly in terms of encouraging existing customers to purchase the product, and there should be additional incentives tied to them from purchasing the companys products.The risk of trading up is that it leads to customers unable to buy the products because of premium prices charged for the product whereas trading down is riskier because it leads to the development of negative image for the product within buyer because of limitations being placed over the features of products. A sales analysis would be carried out by reviewing the volume of products that have been sold over a particular period of time. The sales for the similar product over the previous period would be assessed and they would be compared to analyse the overall sales performance level.The metric that would be utilised in measuring the times the organisations inventory is turned over is sales. The sales figure would provide the exact identification of the number of times the inventory is turned over during a particular period.The customer lifetime value has been calculated in the given case and it has been identified as 136.80. This particular amount is likely to be gained from a customer during the six year period based on the information as provided in the given case. References Farris, P.W., Bendle, N.T., Pfeifer, P.E. and Reibstein, D.J. (2010), Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd ed., Pearson Education. Gospe, M. (2008), Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Marketing Campaigns, Happy About. Jones, P. (2008), Communicating Strategy, Gower Publishing, Ltd. Merlyn, (2014). Justin Timberlake And Jimmy Fallon Star In iPhone 6 Commercial As Part of The 'Bigger and Bigger' Campaign By Apple Maarek, P.J. (2011), Campaign Communication and Political Marketing, John Wiley Sons.

International Marketing free essay sample

Assignment Two: AMB336 Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically, the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews, Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets such as â€Å"the consumer experience†. Students are to draw upon the literature to highlight key areas where change is altering the international marketing activities and performance of the firm, as per the scenario and context below. Criteria reference assessment (CRA) is available through Blackboard. Scenario: A well-established (1975) Domestic Australian Beach Wear Company (Australia Beach clothing co. ), recently received some sales orders from international clients in the UK. The international marketing manager believes the Internet will enhance the firm’s ability to generate profits, but is unsure how. We will write a custom essay sample on International Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Can you help analyse and evaluate how the Internet might assist the firm in the international marketing activities of their swim wear in the UK (United Kingdom)? Research Question: How has the Internet influenced international consumer behaviour in the UK (United Kingdom)? How might this change affect the marketing activities and performance of the firm in this market? Student Note: Context means: 1. The Company. 2. UK market 3. Internet marketing. Tutorials (6 amp; 8), readings and lectures (9) will assist students in how to complete assessment 2. Assignment Two structure: Please follow the structure 1. Executive summary Summary of the main findings: What are the main findings in the investigation? * (Do this last! ) (200 words approximately) 2. Analysis: Review the literature and industry publications: What are the main opportunities for the Internet in this case? What are the challenges for the Internet in this case? * 2-3 core ideas in each section with the support of research (journals and other industry publication) (800 words approx. ) * Make sure you are drawing your ideas from the literature 3. Evaluate and recommendations What were the main ideas and that have the most influence on the Internet international marketing for this firm (Swim Wear) in this market (UK)? * What is your recommendation: what Internet marketing activities might work best and why? Be creative! (500 words approx. ) Note: You must put the word count in the CRA header References Mathews, S. , Healy, M. and Wickramasekera, R. 2012 The Internetalisation of information, knowledge, and interaction components of the firms internationalisation process†, Journal of Marketing Management (JMM) International Marketing free essay sample Two: AMB336 Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically, the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews, Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets such as â€Å"the consumer experience†. Students are to draw upon the literature to highlight key areas where change is altering the international marketing activities and performance of the firm, as per the scenario and context below. Criteria reference assessment (CRA) is available through Blackboard. Scenario: A well-established (1975) Domestic Australian Beach Wear Company (Australia Beach clothing co. ), recently received some sales orders from international clients in the UK. The international marketing manager believes the Internet will enhance the firm’s ability to generate profits, but is unsure how. We will write a custom essay sample on International Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Can you help analyse and evaluate how the Internet might assist the firm in the international marketing activities of their swim wear in the UK (United Kingdom)? Research Question: How has the Internet influenced international consumer behaviour in the UK (United Kingdom)? How might this change affect the marketing activities and performance of the firm in this market? Student Note: Context means: 1. The Company. 2. UK market 3. Internet marketing. Tutorials (6 amp; 8), readings and lectures (9) will assist students in how to complete assessment 2. Assignment Two structure: Please follow the structure 1. Executive summary Summary of the main findings: What are the main findings in the investigation? * (Do this last! ) (200 words approximately) 2. Analysis: Review the literature and industry publications: What are the main opportunities for the Internet in this case? What are the challenges for the Internet in this case? * 2-3 core ideas in each section with the support of research (journals and other industry publication) (800 words approx. ) * Make sure you are drawing your ideas from the literature 3. Evaluate and recommendations What were the main ideas and that have the most influence on the Internet international marketing for this firm (Swim Wear) in this market (UK)? * What is your recommendation: what Internet marketing activities might work best and why? Be creative! (500 words approx. ) Note: You must put the word count in the CRA header References Mathews, S. , Healy, M. and Wickramasekera, R. 2012 The Internetalisation of information, knowledge, and interaction components of the firms internationalisation process†, Journal of Marketing Management (JMM) International Marketing free essay sample These are the factors which the business counterparts should look into seriously. Other thing that important for Secret Recipe before enter the new market in UAE, they also should concern about the Microenvironment. In this paper, we found some strength and opportunity of Secret Recipe such as good brand name as the strength and certification of â€Å"Halal† which Secret Recipe has can be the opportunity for them to enter the market, because UAE is a Muslim country so certification of â€Å"Halal† is very important if they want to enter UAE market. As a leading and largest cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including HACCP and VHM guidelines. In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over 250 cafes throughout the region. We will write a custom essay sample on International Marketing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Now, Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry. . 1 BACKGROUND amp; SITUATION ANALYSIS Secret Recipe is a cafe chain which made up from different stakeholders. The stakeholders are Secret Recipe’s shareholders, customers, government, employees, activist, media and supplier. Secret Recipe has quite a lot of franchises in Asia market but only has one franchise in Middle East market which is Pakistan. In order to penetrate in-depth into Middle East market, Secret Recipe decided to open a new franchise in new Middle East country which will be in United Arab Emirates (UAE). In recent years, UAE has become one of the developed countries. It can be proved by its natural resources such as oil and gas. Other than that, service, tourism, trade have become their mainstay as well. However, to observe more about what factors has been influencing in their development, PEST analysis has been given. 2. 0 PEST ANALYSIS 2. 1 Political Factor By starting a new business in UAE, company should take extra precaution on the political issue of the country. The company needs to comply with trade rules which have been implemented by government. One of the rules is the company has to know exactly what kind of products or services that will be marketed. Besides that, there is an excess of politics that existed in the UAE; where government highly focused on their economy and political stability which also excites a lot of FDI in the country these can be seen from the pace of development that paralleled with the number of foreign workers in the country. 2. 2 Economic Factor UAE is a high income country where it economy is the world 33 largest according to the World Bank. Figure 1 Based on the figure 1, the GDP in UAE growth rapidly from year 1999 to 2008 but decline in year 2009 because of the world financial crisis but it recover rapidly from -2. 7% to 3. 2%. Figure 2 Based on the figure 2, the PPP of UAE also growth rapidly from year 1999 to 2010. As the GDP and PPP of UAE continually growth which may benefit to Secret Recipe because it show that the consumer tend to spend more. 2. 3 Social Factor The population of the UAE is about four million while the population growth rate is 3. 282%. While the primary language usage in the country is English, but there are some other languages which also can be used. In term of religion, the majority population in the UAE are Muslim, however in the recent time Christianity has grown in popularity paralleled with the number of foreigner in the country. It will be opportunity for Secret Recipe, because both of the home and host country have some similarities. So it will be easier for Secret Recipe to enter the market. 2. 4 Technology Factor In term of technology, UAE is technically advanced and it is vastly become one of the leaders in technological field. It can be seen from the internet users in UAE, there are a total of 78% (CIA, 2009) of population active in the internet network. Additionally, UAE owned many of state-of-the-art infrastructures and buildings like Burj al Arab which is known as the most luxurious hotel. 3. 0 MICRO ENVIRONMENT ANALYSIS 3. 1 Strength and Opportunity Secret Recipe was established in 1997. These 14 years of experience provide a good benchmark in standard and a strong brand advantages. Secret recipe has a 14 years’ worth of good history and experience in its culinary adventure. They gain a lot of recognition through awards and achievement not only in Malaysia but overseas as well. These strengthen brand power significantly. Furthermore, the restaurant was certified â€Å"Halal† since it is first commence. So with such certification they have the upper hand of experience which mean they did not have to put much effort in adapting and expanding in countries like Indonesia or Pakistan, which practically means less money spend in adaptation and implementation in the Muslim environment like UAE. 3. 2 Weakness and Threat Although Secret Recipe got a lot overseas management experience, but it was the first time their enter UAE market where was quite different that others country because of the factor such as culture differences. Thus, it will be a challenge for Secret Recipe because they do not understand about the daily life culture. The competitors can be the most important threat for Secret Recipe, because the competitors firstly enter the market before Secret Recipe. It was definitely a threat for Secret Recipe because the competitors have more knowledge about the market in the UAE and they are more aware about the existing culture in the UAE. 4. 0 SELECTING TARGET MARKET (s) 4. 1 Market Segmentation The market segmentation will be based on demographic segmentation such as age and income where play a crucial role for a company. Although foods and beverages of Secret Recipe can be enjoy by every customer, different age and income customer would have different purchasing power and buying behavior. 4. 2 Target Market Table below shows variety of target markets. As a cafe and restaurant, the target market for Secret Recipe will be young marriage couple where able to consume with their own power and willing to try new product. Target Market| Typical Breakdown| Preferred Lifestyle| Teenager| * Age between 12-19 * Schooling students with no income| * Willing to spend * Willing to taste new product| Young Marriage Couple| * Age between 20-34 * Classified from medium to higher classes consumers| * More spending power * Stable disposable medium and above income * Willing to taste new product| Marriage Adults| * Age between 35-49 * Busy with work| * | | * | * Brand conscious and a bit brand loyalty| 4. 3 Market Positioning Secret Recipe has successfully built its branding and strengthened the consumer’s awareness through the promotion – â€Å"Every Bite Gives You More†. The below figures show the brand position of our main competitor – Gulnaz , Reem Al Bawadi and Bice. High perceived Quality and status Gulnaz Gulnaz Bice Bice Secret Recipe Secret Recipe Extensive personalized serviceExtensive service Reem Al Bawadi Reem Al Bawadi High priceLow price Low perceived Quality and status Basically, Secret Recipe promotes its product based on the consumers’ perceived quality product and services with an affordable price. 5. 0 MODE OF ENTRY We suggest using franchising to open Secret Recipe in UAE. Franchising itself is a continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do (Adam amp; Armstrong 2008). The reason why we choose franchising is because by using franchising the owner (franchisor) of secret recipe will offers assistance in organizing, training for workers, merchandising, marketing and managing in return for a monetary consideration. It is an advantage that we would get when using franchising as a mode of entry. The benefits will we get it obviously will greatly assist us in running our business franchise in the UAE. For example the franchisee does not need to do training for workers, but the franchisor who will do it all for franchisee. It is because every franchisor already has a certain standard that is owned by them. But by using franchising as a mode of entry, it requires that as franchisee have to pay royalties to the franchisor with the initial agreement was made by them. 6. 0 MARKETING STRATEGIES (4Ps) Price: For pricing, we suggest Price-Adjustment Strategies to account for differences in consumer segments and situation. In Price-Adjustment Strategy there are 3 ways to do such as segmented pricing, psychological pricing, discount pricing. For these points we would prefer to use discount pricing. Because of this is the first Secret Recipe in the UAE, so by giving discount it will attract interest from the consumer. Promotion: Because of the Secret Recipe will open in UAE is the first Secret Recipe in this country, so we suggest to using pull strategy into the promotion strategy. In pull strategy they can use mass media advertising to attract interest from consumers. Because of this is the first Secret Recipe in UAE they just inform consumers about the new product to build primary demand. Place: We suggest franchising as the mode of entry to make Secret Recipe in UAE; it is because in UAE there is no Secret Recipe. But to open Secret Recipe in UAE, there are some things that certainly need to be noticed first before starting this business. The most important thing to note is that UAE is a country that has a majority Muslim population, so they must ensure the services that offer is lawful. Product: Secret Recipe is a service that fits in UAE; this is because Secret Recipe is a restaurant that does not use pork on the menu offered, so it can be consumed by Muslim people. Because of this is the first Secret Recipe in UAE, so this will provide something new for people in the UAE to enjoy it. 7. 0 CONCLUSION Secret Recipe is suitable for UAE citizen where most of the citizens are Muslim and Secret Recipe’s foods are â€Å"Halal†. From the PEST, SWOT and 4Ps factors that we analysed, by using franchising as the mode of entry, we believe that Secret Recipe have huge potential to be success in UAE. 8. 0 REFERENCES Agri-Food Trade Service 2010, The United Arab Emirates Consumer Behaviour, Attitudes and Perceptions Toward Food and Products, Agri-Food Trade Service, viewed on 12 November 2011, http://www. ats. agr. gc. ca/afr/5661-eng. htm#e BBC 2011, United Arab Emirates Profile, BBC, viewed on 12 October 2011, http://www. bbc. co. k/news/world-middle-east-14703998 Central Intelligence Agency 2009, Country Comparison and  Internet users, The World Factbook, viewed 17th November 2011, https://www. cia. gov/library/publications/the-world-factbook/rankorder/2153rank. html Foreign amp; Commonwealth Office 2011, Middle East and North Africa, Foreign amp; Commonwealth Office, viewed on 12 October 2011, http://www. fco. gov. uk/en/travel-and-living-abroad/travel-advice-by-country/country-profile/middle-east-north-africa/united-arab-emirates Franchise Direct 2011, Coffee Franchise Industry Research Business Report I, viewed 17th November 2011, http://www. ranchisedirect. com/coffeefranchises/coffeefranchiseindustryresearchbusinessreporti/74/220 Go Eat Out 2007-2011, Secret Recipe, Go Eat Out, viewed on 12 October 2011, http://www. goeatout. com. my/Restaurants/Promotions/Details/View/PID/32994/Secret-Recipe-Every-Bite-Gives-You-More. aspx Info franchise 2006, franchise in United Arab Emirates, viewed 17th November 2011, http://www. infofranchise. com/detail. cfm? IdNotizia=8136amp;IdSezione=18amp;strKey=com Qindexmundi, United Emirates Arab Population Growth Rate, Qindexmundi, viewed on 12 November 2011, http://www. indexmundi. om/united_arab_emirates/population_growth_rate. html Research and markets 2011, analyzing retail in the UAE, viewed 17th November 2011, http://www. researchandmarkets. com/reports/541162/analyzing_food_retail_in_the_uae Secret Recipe 2011, Secret Recipe Franchise, Secret Recipe, viewed on 12 October 2011, http://secretrecipe. com. my/? store=36amp;webpage=243 Slideshare 2011, UAE presentation, viewed 17th November 2011, http://www. slideshare. net/suranivikas/uae-presentation Themanagmentguru 2011, PEST Analysis of MICE industry in Middle East, viewed 17th November 2011, http://themanagmentguru. logspot. com/2011/01/pest-analysis-of-mice-industry-in. html Time Out Dubai 2011, Restaurant, Time out Dubai, viewed on 12 October 2011, http://www. timeoutdubai. com/restaurants/reviews/8114-reem-al-bawadi Uaeinteract 2011, Political System, viewed 17th November 2011, http://www. uaeinteract. com/government/political_system. asp UK Essays 2011, UAE Economy, viewed 17th November 2011, www. ukessays. com/essays/economics/uae-economy. php Wikistreetfood 2009, Franchise: Secret Recipe, viewed 17th November 2011, http://www. wi kistreetfood. com/Franchise:Secret_Recipe . 0 APPENDICES Social Factor Actual Expenditure (US$) and Projected Growth (%) in the U. A. E by Product Type Source: Euromonitor, 2010 Figure 3 From the figure 3, we know that the spending behaviour of UAE nations based on product type. It shows that the UAE nations would like to spend a large amount of money in food and non-alcoholic beverages and it increase from year to year. So it will be the advantages for Secret Recipe to enter the market. Marketing Strategies People: People are one of the elements of service marketing mix. People define a service. In case of service marketing, people can make or break an organization. Thus many companies nowadays are involved into specially getting their staff trained in interpersonal skills and customer service with a focus towards customer satisfaction. Because we use Franchising as a mode of entry, so we do not have to think too much about it. Because by using Franchising, so the Franchisor that will do the recruitment of their workforce and provide job training in accordance with the standards held by the owner of the brand name of Secret Recipe (Franchisor). Process: Service process is the way in which a service is delivered to the end customer. A good service will make consumers feel good about what we offer to them. For process, it would be better if we can set up what the consumer want, so it will give an efficiency of time to the community in the UAE. Because UAE is a country that does not have long to rest, people in UAE really appreciate the time, so they will not waste time waiting for things. By providing a fast process, it will attract attention and interest of the community in the UAE. Physical Evidence: Physical Evidence is a very important element in Service Marketing Mix. This cannot deny, because everyone would want something that looks real is better than others. Secret Recipe is a restaurant, so we should have chairs, tables, and good food. But if only by having those things, its too general because this is a basic thing that a restaurant should have. To provide something more than our

Sample Graduate School Recommendation Letters

Sample Graduate School Recommendation Letters Obtaining letters of recommendation for graduate school is just part of the application process, but those letters are a crucial component. You may feel that you have no control over the content of these letters or you may wonder  whom to ask.  Requesting a recommendation letter  is daunting, but you need to consider the challenge that your professors and others face in writing these letters. Read on to learn how to ask for a recommendation letter in a way that will get results. Requesting the Letters You can either ask for a recommendation letter in person or through a (snail mail) letter. Dont ask via a quick email, which can feel impersonal and stands a great chance of getting lost or deleted, or even finding its way into the dreaded spam folder. Even if you ask in person, provide the potential recommender with a letter that includes  background information, including your current  resume- if you dont have one, create one- and links to the graduate schools to which you are applying. Briefly mention specific qualities and academic skills that you would like your reference to mention. No matter how well you think your recommender knows you, remember that this person is a professor, adviser, or even an  employer, who has many things on her plate. Anything you can to do provide her with more information about you can make her letter-writing job easier- and it can help point the letter in a direction you want it to go, ensuring that it includes the points you want your recommender to make. Be prepared to discuss the type of degree you seek, programs to which you are applying,  how you arrived at your choices, goals for graduate study, future aspirations, and why you believe the faculty member, adviser, or employer is a good candidate to write a letter on your behalf. Be Direct Though youre applying for graduate school, keep in mind some general tips when asking for a recommendation letter for any purpose, be it graduate school, a job, or even an internship. Online job search engine  Monster.com  advises that when you are asking for a recommendation letter, just pop the question. Dont beat around the bush; come right out and ask. Say something like: â€Å"I’m applying for an internship, and I need to include two letters of recommendation. Would you be willing to write one for me? I’d need it by the 20th.† Suggest some talking points: With a professor, as noted, it might be best to do this in a letter. But, if youre asking an adviser or employer, consider stating these points verbally and succinctly. Say something like: Thank you for agreeing to write a letter of recommendation for me. I was hoping you could mention the research I conducted and the input I provided for the grant proposal the organization submitted last month. So what else does it take to ensure your recommenders write solid letters for you? A  good, helpful letter of recommendation will discuss you in detail and provide evidence to support those statements. The information you provide will- hopefully- ensure that your recommenders include those details in a direct but comprehensive manner. Tips and Hints No one can speak with more authority about a students academic abilities than a former professor or instructor. But a  good letter of recommendation  goes beyond classroom grades. The best referrals offer detailed examples of how you have grown as an individual and provide insight into how you stand out from your peers.   A well-written letter of recommendation should also be  relevant to the program for which you are applying. For  example, if youre applying for an online graduate program and youve  had success in previous distance-learning courses, you might ask that professor for a referral.   Good letters of recommendation are written by people who know and have a vested interest in your success. They offer detailed and relevant examples that demonstrate why you would be a good fit for a graduate program. A  bad letter of recommendation, by contrast, is vague and indifferent. Take the necessary steps so that the graduate programs you are applying to dont receive those kinds of letters about you.

How To Run A Successful Blog That Will Boost Your Following

How To Run A Successful Blog That Will Boost Your Following There are a few blogs on the Internet. A few of them have instructions on how to do content marketing and blogging the right way. And by a few, I mean millions. As a content marketer, you’re overloaded with information. Even if it’s helpful information, you can’t process all of it. Research has shown that when youre  faced with an information overload, the viewer tends to glaze over and not see the actual information. You  instead look for patterns. This is why zebras value their stripes and paint horses value their splotches- it’s hard for the predator to discern the individual animal behind the pattern of the vast herd. That’s fine for herbivores who want to live to see another day, but what about for us bloggers? What if you picked out the pattern that all blog headers should be blue  because you noticed a plethora of blue header graphics and can’t really remember anything else? Sometimes you need a distillery. (No, I do not mean you need to go get a drink). In this post, we will boil down to the very basics of blogging. Well enforce three core blogging concepts and will show you how to run a successful blog. Let’s forget hedging our bets so you can get a clear picture instead of a blurry pattern. 1. Write The Blog Post Fact:  You have to write blog posts if you’re going to blog. Real-world Realization:  Writing is hard work. It’s not shovel-ready work, it’s not elbow grease, but it’s work that strains your brain. Writing successful blog posts means you’re facing several decisions about what and how you will create the copy. While there’s truly no wrong approach to how you'll resolve these decisions when you are sincerely trying to do your best, this post is all about distillation. Let’s reduce all of those legitimate options and cut down to the bare bones of blogging. What should my blog posts be about? (Ideation.) Your post should be about one specific thing, and then three things related to that one thing. In other words, it’s about the idea of core content and peripheral content. If you blog about baking, that is your core. You’ll spend most of the time writing about the recipes and things you bake. Three related topics to that core content might be talking about handy kitchen tools, ingredient reviews, and new cookbooks. Your post  should be about something you love and believe in. If either of those  are lacking, writing will not be enjoyable work; it will be dreaded drudgery. What should my specific post be about? (Focus.) Your blog post should be specifically  focused, not generally. You are not writing about every kitchen mixer, but a specific kitchen mixer. You are not writing about everything you can do with email marketing, but about a specific email marketing technique. You might have lost specific focus if: You have more than three level two headings. Your post is much longer than you planned. You are having trouble writing a conclusion or call to action (we’ll talk about that next). Your introduction or thesis statement doesn’t make sense with what is in the body of the post. How long should my blog post be? (Depth.) Everyone has their own opinion, and there are many different right answers to the question of blog post length. But let me give you one to start from: 1,000 words (give or take a hundred). In those 1,000 words, your blog post should contain: An introduction:  You will tell your reader what you’re about to say in the blog post introduction. An argument:  This is the main body of your post, where you present information to the reader. That information should have: At least three links to your own content. At least one link to scholarly or research-based content. At least one link to quality outside content. A conclusion:  You will tell your reader what you just said. A call to action:  You will give the reader something to do with a call to action. What should my blog post look like? (Appearance.) Your blog post should have: A great headline:  about six to eight words long. The most exciting words come at the beginning of the headline. Three  level two headings: If it has a third level of subheading, try to have a few for each level two heading. At least one pull quote or tweetable quote:  This helps with blog promotion, which we talk about next. Here is an example: Aim for having at least one tweetable quote in your blog post. #blogging #SocialMediaGive your reader lots of white space by keeping your paragraphs to no more than three sentences each. Having headings, lists, and white space is all about people being able to scan your blog. How many images should I have in my post? (Appearance.) You must have at least one image. That image should: Be a â€Å"hero† image (strong enough to stand on its own outside of the context of your post). Have either your URL or your Twitter handle on the image. This is in case your image is orphaned via Google image searches or image social networks like Pinterest. Be sized to fit the majority of social networks. Using a tool  like Canva  can really help you out. Dig Deeper:  If you want to set yourself up with a mini course in foundational blog writing techniques, here are my favorite posts on the matter and methods I use myself: Write Better Blog Posts With Just 4 Quick Edits The 10-Minute, 10-Step Solution For The Best Blog Outline How To Write A Blog Post When You Don’t Want To How To Defeat Writer’s Block How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post How To Blog With As Little As Possible 4 Simple Brainstorming Techniques That Will Help You Write Killer Content 4-Step System For Writing A Great Blog Post, Even If You Have Writers Block 2. Promote The Blog Post Stupid question:  If a tree falls in a forest, and no one is around to hear, does it make a noise? More useful question:  If a tree falls in a forest, and no one is around to hear, does anyone care? Coming up with a content marketing promotion strategy is easily forgotten about for anyone who is more focused on creating blog content, abhorrent of self-promotion, or simply too distracted with the joys of writing to bother letting anyone know that there’s also publishing going on. Who do I tell I wrote a blog post? (Audience.) You tell people you know are interested and any you think might be interested. Recommended Reading from Neil Patel: The 6 Types Of Social Media Content That Will Give You The Greatest Value The people you know are interested are those who: Signed up for your email. Followed you on social media. Commented on your blog. Shared your link somewhere. Email you. The people who might be interested are those who: Do the previous list, but on another blog that is similar to yours. You already know this. It’s easy to forget there are five obvious audiences (and one possible audience) who want to hear from you. Sometimes it's easy to spend too much time building a promotion plan that is email or social media heavy. For every blog post you publish, alert each of these known/potential audiences. How do I tell them? (Relationship.) Telling people you created new blog content is a lot less awful if you’re not a jerk about it.

Othello Essay Example | Topics and Well Written Essays - 1000 words - 10

Othello - Essay Example Lago and Roderigo constantly use the words â€Å"him† or â€Å"he† throughout the first part of the play. When they finally start to specify whom they are referring to, they do so with nicknames that depict racism. Racial epithets used by the actors include â€Å"the thick lips† and the â€Å"Barbary horse.† Although the presence of Othello is there in the second scene of the play, he becomes vocal at the center of Act 1, scene III. Later, Othello is the last to arrive at Cyprus as depicted in Act II, scene I. He stands apart while Lago and Cassio engage in a discussion, in Act IV the first scene. He also assumes that Cassion has passed away when the Act V’s fight occurs. The status of Othello as an outsider may be why he appears to be an easy target for Lago. Although Othello stands as a racial and cultural outsider in Venice, his experience and skills as a leader and soldier are valuable to the state, and he serves as an important part of Venetian society. The senate and the duke demand Othello greatly, as evidenced by Cassio’s pronouncements that the senate â€Å"sent around three several quests† to search for him (I.ii.46). The Venetian government places sufficient trust in Othello to put him in complete political and martial command of Cyprus. Othello, during his dying moments, helps the people of Venetian to recall the â€Å"service† he gave to their state (V.ii.348). Those who regard Othello as their civic and social peer, such as Brabanzio and Desdemona, appear drawn to him because of his exotic characteristics. Othello admits and tells of his friendship with Brabanzio. He states, â€Å"Desdemona’s father loved me, oft invited me† (I.iii.127–129). The character manages to capture the attention of his peers using his speech. The Dukes respond to the speech he gives by describing how he captured the attention of Desdemona with the fables of

Arguments about the critical period hypothesis Annotated Bibliography

Arguments about the critical period hypothesis - Annotated Bibliography Example The researchers were able to identify that this generalization is not completely true and that there are other factors involved. This research will be used to provide support for the opponent side of the argument that puberty and the age before puberty is the critical period to gain native like proficiency in learning a second language. In this research article the author provides a commentary and definition of an individual’s ability to speak a language in the same way a native user of that language speaks that language. In this article the author even states that the critical period hypothesis restricts the way researchers look at non-natives ability to learn a second language. This article will be used to define the concepts of nativelikeness as well as non-nativelikeness in relation to the usage of these concepts in the critical period argument. This research was conducted on Spanish subjects in order to identify the constraints they experience while gaining nativelike pro ficiency in learning a second language. The researchers were able to identify that there is a negative correlation between an individual’s ability to learn a second language with nativelike proficiency and age even once the critical period has elapsed. This study will be used to argue against the critical period hypothesis and it will be used to support the point that non-natives fail to develop nativelike proficiency in using a language before as well as after the critical period.

Principles of Assessment Essay Example for Free

Principles of Assessment Essay Question 1: Define the key concepts and principles of assessment We should always consider what the assessment experience of assessment is like for our learners. Considering key principles in the designing of our assessments will keep our views fresh and reflective. Key principle 1: Put the learner at the heart of the assessment. The assessment experience should be a motivational one for our learners. It is only by developing the learners understanding of the function of assessments and enabling their development as a learner that a motivational experience is facilitated. Learners often feel detached or on the periphery of assessment because they perceive it as something that is forced upon them rather than a tool that they can use to aid their development. In order to achieve this, assessment needs to be an ongoing process that the learner can take ownership of by highlighting their own areas for development. Subsequently the learner feels a greater sense of autonomy which helps develop confidence in their own ability. Key principle 2: Assessment needs to provide a view of the whole learner. Assessment should reflect our objective of developing the whole learner. In order to achieve this, a broader picture should be painted, both for the learner and the assessor. To achieve this we need the learner to draw on experiences that are external to the learning environment. Developing links with the community, peers and family members will enable the learner to make connections between skills that are gained in the classroom and relate them to situations and skills in life. This can only be positive as an increase in motivation and relatedness will inevitably be enjoyed. Key principle 3: Assessment is integral to teaching and learning. Embedding assessment in teaching and learning is essential to creating personalised learning. In order for this embedding to be successful, we need to recognise the signs that learning is being achieved and by integrating multi-modal experiences and activities, we can generate a multitude of evidence that learning is taking place. Making assessment the focal point of a session facilitates differentiation and highlights individual learners’ needs and potential pathways to future learning. However, assessment needs to be planned carefully and in detail so that most assessment activities can be learner led with minimal input from the tutor/assessor. Key principle 4: Assessment includes reliable judgements about how performers are performing related, where appropriate, to national standards. Linking assessment is essential for consistency, tracking progress and evaluating the impact of the assessments. National standards ensure consistency within the specific educational establishment and across various institutions, which is a minimum entitlement of all learners. Evidence can be shared by tutors and assessors within a department, a college and within an entire sector in order to share best practice and gain confidence. Through national standards, learners have the opportunity to track their progress and compare it with other learners and institutions. Question 2: Explain the responsibilities of the assessor. First and foremost, assessors should be the guardians of standards by not comparing the work of one individual to the work of another’s. Using the assessment cycle will add structure to the tutor and enable them to integrate a continuous process of assessment throughout the curriculum. Stage 1: Assessment design – quality assessments should be planned to give the learners the opportunity to engage with formative tasks. They should also get the chance to undertake summative tasks to demonstrate their learning. The use of realistic, authentic experiences will help energize the learners. Stage 2: Communication – this phase is where the standards and content of the assessment is communicated to the learners. Parameters of assessment outcomes are set. Stage 3: marking – marking is not just about providing a grade. Techniques and activities should be introduced so that learners and peers can actively take part in the grading process. This can assist students in the understanding of the task and also inform future learning. Stage 4: Analysis of results – consistency in marking is essential to help keep learners motivated. If inconsistencies are seen in a group, maintaining positivity becomes difficult. Learners should explore results and be offered the opportunity to comment on their grading. Stage 5 – Feedback – possibly the most important element of the assessment cycle. Supportive, informative and constructive feedback should be offered to enable students to see how they performed. The feedback should include advice on how to improve their learning and future performances (feed-forward feedback). Feedback should be offered continuously and in a cyclic manner. Question 3: identify the regulations and requirements relevant to assessment in your own area of practice. Regulations †¢ It is a requirement that centres provide CYQ with the following: †¢ List of named assessors with signatures †¢ Details of all assessors’ qualifications and experience (CVs). †¢ Copies of all relevant certificates †¢ Clear specification of the assessment roles and responsibilities †¢ A well planned assessment process from induction to final assessment day plan †¢ A valid and reliable assessment of knowledge and skills that is appropriate to the CYQ syllabus and aligned to the national standards †¢ Evidence of Assessor/internal quality assurer meetings to review and standardise assessment practice to meet national standards †¢ Centre policy and practice in relation to fair assessment provision for any individual assessment needs of learners Requirements. †¢ Carrying out assessments in accordance with CYQ assessment specifications and assessment documentation †¢ Ensuring evidence provided by learners is sufficient to meet CYQ requirements †¢ Providing feedback to the learner about performance and achievement †¢ Devising and agreeing an assessment action plan with the learner as appropriate †¢ Completing all relevant assessment forms and returning them to the internal quality assurer/Centre Contact †¢ Providing feedback to the internal quality assurer †¢ Upholding the standards of the award http://www. cyq. org. uk/files/role-of-the-assessor. pdf Question 4: Compare the strengths and limitations of a range of assessment methods with reference to the needs of individual learners. |Assessment method |Strengths |Limitations |Meeting individual needs | |Group work |-Seeing peoples’ point of view. |-Learners with more introverted |-Social loafers can be put into groups | | |-Learn from one another. |personalities may be uneasy in a |that include environmental influencers | | |-Improves social interaction. |group situation. |to ensure an even workload. | |Peer and self-assessment |-Increased autonomy. |-Validity can be reduced due to |-Can inform summative marking by | | |-Encourages self reflection. |self-grading. |assessing individual contributions. | | | |-Reliability can be reduced due | | | | |to peers grading each other. | | |Patchwork texts |-Help contribute to an holistic |-Intensive prep time to produce |-Embedding literacy helps achieve level| | |understanding of content. |resources. |2 content. | | | |-Complexity of task means less |-Encourages diversity through | | | |able learners need additional |interaction with many people | | | |guidance. |continuously. | http://www. reading. ac. uk/web/FILES/eia/AZ_of_Assessment_Methods_FINAL_table. pdf Question 5: Summarize key factors to consider when planning assessment. Disability Adequate provision must be made for students who have disabilities and / or special educational needs when designing and planning assessments. Legislation requires learners’ needs to be anticipated (The Equality Act 2010). This is so that measures are in place to meet needs before they are actually required. These measures can potentially be beneficial for all learners. Know what you are assessing Criterion-referenced assessment is the most commonly used method of assessment. We must ensure that assessment criteria are clearly defined so that learners are fully aware as to what is expected of them. This will also keep the feedback specific to the assessment and specific to the learning outcomes, enabling learners to highlight potential future learning pathways. Timing your assessments If you conduct formative assessments at too late a stage, constructive feedback cannot be acted on, making the assessment pointless. Conversely, summative assessments being conducted too early will take away the learners ability to develop their knowledge and can lead to reduced confidence. You must make an effort not to over assess. Too much assessment can mean less time to reflect, feedback and act on areas for development. Question 6: Summarize the types of risks that may be involved in assessment in your own area of responsibility. Health safety – the suitably of the environment must be considered during the planning stage of assessment. Maximum utilization of preventative measures should be observed e. g. risk assessments should be carried out to minimize risk of injury. Equipment checklists should be completed to ensure that any equipment being used is fit for purpose. First aid kits should be available if required as well as communication to relevant health and safety officers and assigned first aiders. Timescales – particular attention should be paid to timescale parameters in assessment. Every effort should be made to ensure that adequate time is provided for the assessment to be completed and for feedback to be provided to the learners. It is essential that time parameters are realistic and achievable for ALL learners. Learning impairment – any learners with visual, hearing or any other learning impairment should be considered during assessment. Different levels of differentiation should be utilized to ensure that ALL learners’ needs are adequately provided for. For example, you could provide larger print or zoom for learners with a visual impairment or writing with different coloured markers on a whiteboard for learners with dyslexia. Technology – when using assessments that include the use of technology, it is always a possibility of technological failure. Weather – if planning practical assessments in an outside environment, you are always planning against the elements, particularly in this country. Question 7: explain how to minimise risks during the planning process Adequate preparation of the assessment environment is essential to the provision of the safety of the learners. A risk assessment should always be carried out before the assessment begins. The appropriateness of the environment is also a major consideration. The assessment environment should suit the type of assessment that you are carrying out. For instance, when planning practical assessments in the gym, it is down to me as the assessor to ensure that the environment is fit for purpose i. e.the equipment in the gym must be regularly safety checked and maintained. There should be documented evidence that safety checks and maintenance has taken place that can be checked by Internal and External Quality Assurers. Any repairs that are required should be carried out within a reasonable timescale and documented so as not to disrupt the smooth running of the programme. Assessment should always assess what is meant to be assessed, in accordance with the curriculum and awarding body specifications. Failure to adhere to these guidelines will mean that the assessment will be invalid. Consistently meeting the set standards of the awarding body and the institution will make the assessments reliable. This means that the assessments will be reliable and consequently, any external or independent assessors or IQA/EQA can make judgements at any given time. Keeping learners informed as to the time, place and nature of their assessment will enable them to prepare adequately for it. It will also act as a timetable for us as tutors/assessors to enable us to prepare adequately and make sure that there is sufficient quality and relevance in delivery prior to the assessment taking place. It is always a good idea to share your assessment ideas with colleagues before submitting them to learners. Sharing ideas and information with peers is a great way discovering and enabling best practice. Question 8: Summarise the types of information that should be made available to learners and others involved in the assessment process The course planner is made available to learners from day zero of the course. The course planner contains all key information as gleaned from the scheme of work. Key information would include; session topics, aims and objectives, activities and assessment methods. The course planner is available on moodle so that learners can access it. In the sessions I make the session aims and objectives available to learners from the moment they walk through the door. Immediately, the learner is aware what is required of them in the session. Leading from the aims and objectives, the learners are made aware of the activities that they will be doing and how these activities relate to the objectives. I will usually do this through a prezi. All prezi’s are subsequently embedded onto moodle. I embed web links into the relevant moodle page so that learners can research relevant information from credible sources. It is crucial that timescales are made available on the course planner and assignment deadlines are reiterated constantly throughout the duration of the course. Learners are always made aware of the, methods of assessments that will be taking place. This enables the learner to prepare themselves for the assessment and fill any gaps in their knowledge that may exist. Question 9: Explain how peer and self assessment can be used effectively to promote learner involvement and personal responsibility in the assessment of learning |Peer assessment |Self assessment | |Strengths |limitations |Strengths |limitations | | | | | |.

Doctor Faustus Essays: Dr. Faustus and the Christian Moral :: Doctor Faustus Essays

Dr. Faustus and the Christian Moral In the play Doctor Faustus the main character sells his soul to the devil and later dies and is sent to hell. A question that comes to mind when reading this book is, "Does Doctor Faustus have a Christian moral?" Even though he is persuaded to sell his soul to the devil he still may have some Christian beliefs. Some of the dialogue in the play gives some signals that tell the reader if Faustus has a Christian moral. The Cultural Studies method is shown in this paper because we are talking about someone's beliefs or morals. In this play, Marlowe shows Dr. Faustus's religious beliefs. In Act I, Faustus is given the chance to ask Mephostophilis whatever he wants to know. Faustus asks where hell is and he wants some information about hell. When the play starts Faustus is not scared of death and he later tells Mephostophilis "I think hell's a fable" (Marlowe 43). You can also make the assumption that he believes that the only place you go after you die is to heaven. Towards the end of the play he believes that heaven and hell exists and that you can spend eternity there. Faustus could be also thought of as an Atheist because during some of the acts of the play he denies that there is a God and he thinks of religion as a false ritual. Faustus even calls on God, "Ah my God... I would weep, but the devil drains my tears"(96). The part of the play that best describes his beliefs is right after he sells his soul to the devil and he deciding whether or not to repent. He states," My heart is hardened, I cannot repent. Scarce can I name salvation, faith, or heaven. Swords, p oison, halters, and envenomed my steel Are laid before me to dispatch myself.......I am resolved, Faustus shall not repent"(45). When he does finally ask for forgiveness and wants to repent to God, he is denied and is forced to spend eternity in hell. The Cultural Studies method describes someone's moral or beliefs. It can relate to other methods, but they are not as well described in this play. In the play we learn about what Faustus' religious beliefs are and how it relates to Cultural Studies. The book was written during Shakespeare's time and what they knew about Heaven or Hell is probably different than what we believe today.

A History of the Globe Theatre

The Globe Theatre, also well-known as Shakespeare’s theater and Elizabeth’s theater, is one of the oldest theaters in Europe. Researchers divide its history in two periods: the old Globe and the modern Globe.The old Globe was built in 1599. From 1599 to 1608 or 1609 the Globe playhouse was the home of the Chamberlain-King's company and the only theater where it publicly presented its plays in. London.The Globe was imitated by Henslowe, the Globe magnate, and lauded by Dekker, the playwright. Upon its stage Shakespeare's major tragedies enjoyed their first performances. Located among the stews and marshes of the Bankside, it drew across the Thames its audience, men and women, gentlemen and journeymen, sightseeing foreigners and native playgoers (Adams 2).Shortly after the 26th of February, 1599, construction of the Globe commenced under the supervision of Peter Streete, the man with whom Philip Henslowe and Edward Alleyn contracted a year later to erect the Fortune theat er along the same lines. From Streete's building schedule for the Fortune, we can estimate that the Globe took twenty-eight to thirty weeks to complete, and thus the earliest opening date would have been in late August or early September, 1599 (Adams 2-3).Yet the playhouse signifies more than a physical structure for the presentation of plays. It has become the symbol of an entire art. Its construction initiated a glorious decade during which the company achieved a level of stability and a quality of productivity rarely matched in the history of the theater.So rich was the achievement that virtually all interest in the Elizabethan drama radiates from the work of these years. Circumstances attendant on the building of the Globe playhouse were instrumental in developing the distinctiveness of this endeavor.The new playhouse itself was regarded as the last word in theaters. Alleyn and Henslowe modeled the Fortune upon it. In the design of the theater there were significant changes from former playhouses (Adams 20, 22). It was a theater built by actors for actors.To subsidize it a new financial system was instituted which more fully than heretofore interrelated theater and actors. Furthermore, young men had recently taken over the entire enterprise, playhouse and company. Until 1597 James Burbage had maintained some connection with the Lord Chamberlain's men (Adams 84). Builder and owner of theTheatre, lessor of Blackfriars, he had exercised a strong influence on the course the company took. One more significant change occurred at this time. Either a dispute with his fellows or an irrepressible wanderlust led the leading clown, Will Kempe, to break with the company (Binelli 56).Apparently before the stage of the Globe was painted and the spectators admitted, he severed his connection with the Lord Chamberlain's men, though he had been among the original five who had taken a moiety of the lease on the projected playhouse. After his departure, there followed a perio d of great stability in the acting company. In the entire decade there were only two replacements, owing to the deaths of actors, and three additions with an expansion from nine to twelve members in 1603 (Adams 83, 96).I suppose that until now the discussion of the Globe playhouse has proceeded from dramatic function to theatrical realization. No one really can reconstruct the design of the Globe playhouse.All hypotheses, some reasonable, some farfetched, lack supportive materials and proofs about construction and design of the theater. Each scholar, selecting for his research certain scraps of evidence, has painted a hypothetical image of the Elizabethan playhouse.Following John Adams, it was

Business opportunity Essay

The opportunity announcement provides both weekday and weekend minimum for service hours An independent business calculates service revenue by applying the calculation located in the opportunity announcement under the program details section. The Stramatic 2. 0 is the system use to schedule and manage service hours. C. 5 actions to reduce noise levels in your office Ensure the door to your office remains closed while you work. If sound passes through the door, consider investing in a solid core door. Close the windows to outside noise Do not place your desk against a wall with a TV set, dishwasher, or washer/dryer on the other side. Purchase a noise cancelling telephone headset. It should have an â€Å"echo-canceller† which reduces vibrations between the speaker and the listener. If your office has wooden floor or tiles, consider investing in carpet because it tends to muffle sounds. D. Maintaining a professional manner and image Professionalism: approach the service you provide with the same professionalism that you would give if you were working in a corporate office setting. Phone etiquette: answer your business phone with a focused response, clearly stating the name of the client with a positive and natural tone. Family rules E. Check your understanding You should use DSL and cable to service arise clients F. Security protection Acceptable software: virus protection (Norton), antispyware (Norton), and firewall (windows firewall). You must have at least one software program from each of the three categories of protection. Installation: you must install and enable antivirus, anti-spyware, and firewall software on your computer before servicing arise clients Host checker III. Lesson 3: selecting business opportunities A. You can select a business opportunity through the: Partner admissions dashboard: the place where you are currently going through the admissions process. This is where you will have your first chance to select a business opportunity and enroll in the related client course The arise portal: you will only be able to select business opportunities listed on the Arise Portal after you have selected you first business opportunity. B. Check your understanding C. Check your understanding D. Check your understanding E. Maximize your marketability Be selective and focus on relevant skills and accomplishments Improve your credentials by making them more competetive. F. Give yourself a competitive edge Choose the wording that will have the greatest impact Use verbs that best describe your abilities, skills, and accomplishments Review each section to see if you can edit your sentence to make a more favorable impression. Remember it is important to be truthful at all times G. Overview of the arise portal The 5 major functions of the arise portal: G.. 1. Reviewing available business opportunities G.. 2. Accessing Quick Links G.. 3. Accessing Starmatic 2. 0 G.. 4. Reviewing the network status section G.. 5. Accessing support chat rooms H. Check your understanding I. The 2 arise support channels The admissions team: contact for questions related to the admissions process by chat Monday-Friday 1000-1700 EST Ava: contact for any non-admissions related questions about Business opportunities, technical issues or other topic by virtual and live chat 24/7

Biography of Bonnie and Clyde, Depression-Era Outlaws

Biography of Bonnie and Clyde, Depression-Era Outlaws Bonnie Parker (October 1, 1910–May 23, 1934) and Clyde Barrow (March 24, 1909–May 23, 1934) went on a notorious two-year crime spree during the Great Depression, a time when the American public was hostile toward government. Bonnie and Clyde used that emotion to their advantage: Assuming an image closer to Robin Hoods than to the mass murderers they were, they captured the nations imagination as a romantic young couple on the open road. Fast Facts: Bonnie and Clyde Known For: A notorious two-year crime spreeAlso Known As: Bonnie Parker, Clyde Barrow, the Barrow GangBorn: Bonnie, Oct. 1, 1910 in Rowena, Texas; Clyde, March 24, 1909 in Telico, TexasParents: Bonnie, Henry and Emma Parker; Clyde, Henry and Cummie BarrowDied: May 23, 1934 near Gibsland, Louisiana Early Life: Bonnie Bonnie Parker was born October 1, 1910, in Rowena, Texas, the second of three children to Henry and Emma Parker. The family lived comfortably off her fathers job as a bricklayer, but when he died unexpectedly in 1914, her mother moved the family in with her mother in Cement City, Texas (now part of Dallas). Bonnie Parker was beautiful and was 4-foot-11, 90 pounds. She did well in school and loved writing poetry. Bonnie dropped out of school at 16 and married Roy Thornton. The marriage wasnt happy, and Thornton began spending more time away from home. In 1929, he was charged with robbery and sentenced to five years in prison. They never divorced. While Roy was away, Bonnie worked as a waitress but was unemployed as the Great Depression got started toward the end of 1929. Early Life: Clyde Clyde Barrow was born March 24, 1909, in Telico, Texas, the sixth of eight children to Henry and Cummie Barrow. Clydes parents were tenant farmers, often not making enough money to feed their children. When he was 12, his parents gave up tenant farming and moved to West Dallas, where his father opened a gas station. West Dallas was a rough neighborhood, and Clyde fit right in. He and his older brother Marvin Ivan Buck Barrow were often in trouble with the law for stealing things such as turkeys and cars. Clyde was small, standing 5-foot-7 and weighing 130 pounds. He had two serious girlfriends before he met Bonnie, but he never married. Bonnie and Clyde Meet In January 1930, Bonnie and Clyde met at a mutual friends house. The attraction was instantaneous. A few weeks later, Clyde was sentenced to two years in prison for previous crimes. Bonnie was devastated. On March 11, 1930, Clyde escaped from jail using a gun Bonnie had smuggled in. A week later he was recaptured and sentenced to 14 years in the brutal Eastham Prison Farm near Weldon, Texas. Clyde arrived at Eastham on April 21. Life there was unbearable and he became desperate to get out. Hoping a physical incapacity would earn him a transfer, he asked a fellow prisoner to chop off two of his toes with an ax. It proved unnecessary; he was paroled a week later, on Feb. 2, 1932. He swore he would rather die than return there. Bonnie Becomes a Criminal Leaving prison during the Depression, with jobs scarce, made living in society difficult. Plus, Clyde had little experience holding a job. As soon as his foot healed, he was back to robbing. Bonnie went with him on one of these robberies. The plan was for the Barrow Gang- which included, at different times, Ray Hamilton, W.D. Jones, Buck Barrow, Blanche Barrow, and Henry Methvin, in addition to Bonnie and Clyde- to rob a hardware store. Although she stayed in the car during the robbery, Bonnie was captured and put in the Kaufman, Texas, jail, but she was released for lack of evidence. While Bonnie was in jail, Clyde and Hamilton staged another robbery in April 1932. It was supposed to be easy, but something went wrong and the general stores owner John Bucher was shot and killed. Bonnie now faced a decision: stay with Clyde for life on the run or leave him and start fresh. Bonnie knew Clyde had vowed never to return to prison and that staying with him meant death for both, very soon. Despite this knowledge, Bonnie decided not to leave Clyde, remaining loyal to the end. On the Lam For the next two years, Bonnie and Clyde robbed across Texas, Oklahoma, Missouri, Louisiana, and  New Mexico. They stayed close to a state border because police then couldnt cross  state boundaries  to follow a criminal. Clyde changed cars frequently by stealing one and changed license plates  more frequently. He studied maps and had an uncanny knowledge of back roads. Police didnt know then that  Bonnie and Clyde  made frequent trips to Dallas to see their families. Bonnie was close to her mother, whom she insisted on seeing every couple of months. Clyde frequently visited his mother and favorite sister Nell, which nearly got them killed several times in police ambushes. Buck and Blanche They had been on the run for a year when Clydes brother Buck was released from prison in March 1933.  Law enforcement wanted them for murder, bank robbery, auto theft, and robbing dozens of grocery stores and gas stations, but they decided to rent an apartment in Joplin, Missouri, for a reunion with Buck and his wife Blanche. After two weeks of chatting, cooking, and playing cards, Clyde noticed two police cars pull up on April 13, 1933. A shootout ensued. After killing one policeman and wounding another, Bonnie, Clyde, Buck, and Jones got to their car and sped away. They picked up Blanche, who had escaped the shooting, nearby. Although they got away, police found a trove of information in the apartment, including rolls of film with the now-famous images of Bonnie and Clyde in various poses holding guns and Bonnies poem  The Story of Suicide Sal,  one of two she wrote on the run. The pictures, the poem, and the getaway increased their fame. They evaded trouble until June 1933, when they had an accident near Wellington, Texas. Clyde realized too late that the bridge ahead had been closed for repairs. He swerved and the car went down an embankment. Clyde and Jones got out safely, but Bonnies leg was burned badly by leaking battery acid, and she never walked properly again. Despite her injuries, they couldnt stop for medical care. Clyde nursed Bonnie with help from Blanche and Billie, Bonnies sister. Ambushes A month later, Bonnie, Clyde, Buck, Blanche, and Jones checked into two cabins at the Red Crown Tavern near Platte City, Missouri. On July 19, 1933, police, tipped by locals, surrounded the cabins. At 11 p.m., a policeman banged on a cabin door. Blanche replied, Just a minute. Let me get dressed, giving Clyde time to pick up his Browning Automatic Rifle and start shooting. While the others took cover, Buck kept shooting and was shot in the head. Clyde gathered everyone, including Buck, for a charge to the garage. As they roared off, police shot out two tires and shattered a window, the shards severely damaging one of Blanches eyes. Clyde drove through the night and the next day, stopping only to change bandages and tires. At Dexter, Iowa, they stopped for rest at the Dexfield Park recreation area, not knowing police had been alerted to their presence by a local farmer who had found bloodied bandages. More than 100 policemen, National Guardsmen, vigilantes, and local farmers surrounded them. On the morning of July 24, Bonnie saw the policemen closing in and screamed. Clyde and Jones picked up their guns and start shooting. Buck, unable to move, kept shooting and was hit several times, Blanche by his side. Clyde hopped into a car but was shot in the arm and crashed into a tree. He, Bonnie, and Jones ran and then swam across a river. Clyde stole another car and drove them away. Buck died a few days later, and Blanche was captured. Clyde had been shot four times and Bonnie had been hit by numerous buckshot pellets. Jones, who was shot in the head, took off and never returned. Last Days After several months of recuperating, Bonnie and Clyde were back out robbing. They had to be careful, realizing that locals might recognize them and turn them in, as had happened in Missouri and Iowa. To avoid scrutiny, they slept in their car at night and drove during the day. In November 1933, Jones was captured and told his story to the police, who learned of the close ties between Bonnie and Clyde and their families. This gave them an idea: By watching their families, police could establish an ambush when Bonnie and Clyde tried to contact them. When an ambush attempt that month endangered their mothers, Clyde became furious. He wanted to retaliate against the lawmen, but his family convinced him this wouldnt be smart. Rather than seek revenge on those who had threatened his family, Clyde focused on the Eastham Prison Farm. In January 1934, they helped Clydes old friend Raymond Hamilton break out. A guard was killed and several prisoners hopped into the getaway car. One of those prisoners was Henry Methvin. After the other convicts went their own ways- including Hamilton, who left after a dispute with Clyde- Methvin stayed on. The crime spree continued, including the brutal murder of two motorcycle cops, but the end was near. Methvin and his family were to play a role in Bonnie and Clydes demise. Final Shootout and Death Realizing how tied to family Bonnie and Clyde were, the police guessed that Bonnie, Clyde, and Henry were on their way to visit Iverson Methvin, Henry Methvins father, in May 1934. When police learned that Henry Methvin had become separated from Bonnie and Clyde on the evening of May 19, they realized this was their chance to set up an ambush. Police assumed they would search for Henry at his fathers farm, so they planned an ambush along the road the outlaws were expected to take. The six lawmen planning the ambush confiscated Iverson Methvins truck and removed one of its tires, then placed it along Highway 154 between Sailes and Gibsland, Louisiana. If Clyde saw Iversons vehicle on the roadside, they figured, he would slow down and investigate. At 9:15 a.m. on May 23, 1934, Clyde spotted Iversons truck. As he slowed down, the officers opened fire. Bonnie and Clyde had little time to react. The police shot  more than 130 bullets at the couple, killing them quickly. When the shooting ended, policemen found that the back of Clydes head had exploded and part of Bonnies right hand had been shot off. Their bodies were taken to Dallas and put on public view. Crowds gathered for a glimpse of the famous pair. Although Bonnie had requested that she be buried with Clyde, they were buried in different cemeteries, according to their families wishes. Legacy Although they created a romantic image- two young lovers running from the big, bad cops, Clydes driving skills, Bonnies poetry, and her beauty- it was tarnished by the truth. Though they often captured police who caught up to them and let them off unharmed hours and hundreds of miles later, they killed 13 people, some bystanders slain during bungled robberies. Because they never got away with much money when they robbed banks, Bonnie and Clyde were desperate criminals, sleeping in the most recently stolen car and constantly fearing death in a hail of bullets from a police ambush. Still, they were the stuff of legend. Sources The Real Bonnie and Clyde: 9 Facts on the Outlawed Duo. Biography.com.10 Things You May Not Know About Bonnie and Clyde. History.com.

How and When to Control Paper Wasps

How and When to Control Paper Wasps Though paper wasps are beneficial insects, they tend to nest in close proximity to people, putting us at risk for stings. In some cases, it may be necessary to control paper wasps to minimize such risk. What Are Paper Wasps? Paper wasps construct the familiar, open-celled paper nests we often see suspended from eaves or porch ceilings. Most paper wasps  in North America belong to the genus Polistes. Although their tendency to sting in defense of their nests can be of concern, these wasps do serve an important ecological purpose as predators of other insects. They collect caterpillars, beetle larvae, and other insect prey to feed their young. Dont be too quick to get rid of a paper wasp colony if it isnt causing a problem.   Each year, the paper wasp queen must build a new nest, which she does by masticating wood fibers into a pliable pulp. After she raises her first generation of eggs, these offspring will assume the role of construction workers, expanding the nest to meet the needs of the growing colony. By summer, the paper wasp nest can be quite large, reaching a width of 6–8 inches. In fall, freezing temperatures will kill all but the queen, who seeks shelter and hibernates for the winter. The nest degrades over winter and is rarely reused the next year. As with any insect, its important to identify it before determining how and when control is necessary. Be sure you know the differences between wasps, yellowjackets, and hornets before taking action. Do Paper Wasps Sting? Paper wasps can and will sting in defense of their nest or when threatened. Unlike honeybees, which have barbed stings and can sting only once, paper wasps can sting multiple times. A paper wasp can call other colony members using alarm pheromones, chemical messages that tell other wasps to help defend the nest from a threat. Try to stay calm and avoid swatting at paper wasps. Consider Coexisting Peacefully Before you do anything to get rid of paper wasps around your home, ask yourself if you can tolerate their presence. Paper wasps help keep hungry caterpillars and other plant pests in check, benefiting your landscape and garden. If a paper wasp nest is located on your property but away from high-use areas, consider leaving it alone. Although they do sting, they do so only in response to a threat. Humans and paper wasps can often coexist peacefully. Obviously, when someone in your household has a wasp venom allergy, you may need to remove any nests to minimize the risk of an allergic reaction to a sting. Use Caution Around Wasp Nests If a nest is located near an entrance to your home or by a porch or deck where you spend a lot of time, you may need to take action to control paper wasps. Check eaves, shutters, and other high-traffic areas in your yard early in the spring, when paper wasp queens are first building their nests. If you find one early in the spring, before the first generation of workers has reached adulthood, you can simply knock the nest down with a broom to discourage the queen from nesting in that location. Larger nests, or those found later in the season, should be handled cautiously. Never attempt to remove an active wasp nest during the day, when the insects are actively flying in and out of the nest. Wait until evening, when the paper wasps have settled in for the night, to treat or remove any nest. During periods of cool weather, you may be able to treat wasp nests, as the insects become lethargic when temperatures dip down to 50 F or lower. Advice on Using Sprays Chemical pesticides should be used as a control method of last resort for any insect pest. In this case, the safest method of eradicating paper wasps in a problem area is, indeed, with a commercial wasp spray. Look for a product labeled for use on wasps and hornets, and remember, the label is the law. You must read the label and follow all directions for using any pesticide product. Wasp sprays usually come with a propellant that allows you to spray the pesticide from a safe distance. Coat the nest in the pesticide, covering all the cells of the nest. Never stand directly below a paper wasp nest while applying the pesticide. Wasps may drop from the nest, and you also risk getting the chemical in your eyes or on your skin. Check the nest the next day for any signs of wasp activity. Before you remove a nest, you must be sure that no workers survived the pesticide application. Wasp sprays kill on contact. Wasps that were absent from the nest at the time you sprayed may return to the nest site. If you dont observe live wasps near the nest, use a broom or other long-handled tool to knock it down. Dispose of the nest by putting it in a sealed baggie and placing it in your household trash. Sources Cranshaw, Whitney. Garden Insects of North America.North Carolina Cooperative Extension. Controlling Paper Wasps In And Around Structures.University of Minnesota Extension.  Wasp and Bee Control.

The Importance of First Hand Information Essay Example | Topics and Well Written Essays - 1500 words

The Importance of First Hand Information - Essay Example It is necessary to note that history is among those fields that are diverse, and its objectives and goals are clearly distinguished. History can make us understand the situations of the past in different countries because they reflect the character of the nation. In addition, history enables us to be acquainted with the prophets’ biographies as well as policies and the dynasties of rulers in the past (Khaldun, 1989). Therefore, the essence of the paper is to discuss the importance of first-hand information. Moreover, it focuses on Khaldun’s criterion for accepting first-hand information, his arguments, as well as the standards he uses to evaluate historical information. Khaldun argued that there is very little effort undertaken to unearth the truth of the past in history. Mistakes and unsupported assumptions are common elements found in past historical events. Khaldun added that blind trust in tradition is a common trait in a man. He holds the notion that nobody is courageous to stand up against the truth authority, and, therefore, there is a need to fight speculations about the past and deceitful information in history through first-hand information. He opined that it takes time and commitment to look critically at the hidden truth. Furthermore, he acknowledges that it takes knowledge and proper understanding to bring out the truth about the past as well as polishing it so that critical insight can be used. In addition, he noted that first-hand information could provide deep understanding of history and concrete explanation of the genesis and causes of things that currently exist. Moreover, it would provide deep understanding of why and how events occurred (Khaldun, 1989). Historical information requires credible sources and diverse knowledge. It also needs thorough and an excellent mind. However, having these